777up Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 777up ("777up," "we," "us," or "our"), the operator of the online gaming and sports betting platform at 777up.win, collects, processes, stores, and discloses personal information relating to individuals ("Players," "Users," or "you") who register accounts, make transactions, or otherwise interact with the 777up platform.

By registering a 777up account or using any part of the platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal information as described herein. If you do not agree with this Policy, you must not use the 777up platform. 777up reserves the right to update this Policy at any time. Continued use of the platform after any update constitutes acceptance of the revised Policy.

2. Data Controller

For the purposes of applicable data protection law, 777up is the data controller responsible for personal information collected through the 777up.win platform. Questions, requests, and complaints relating to this Policy should be directed to 777up at: [email protected] (plain text — not a clickable link).

3. Information We Collect

777up collects personal information through several channels in the course of providing its services to Pakistani players and other users of the platform. The categories of information collected include:

• Registration Data: When you create a 777up account, we collect your Pakistani mobile number, chosen password (stored in hashed form only), date of birth, and any other information voluntarily provided at registration.
• Identity Verification (KYC) Data: To comply with anti-money laundering (AML) obligations and to verify player age and identity, 777up may collect copies of government-issued identity documents (such as CNIC, passport, or driver's licence), proof of address documentation, and proof of payment method ownership.
• Payment and Transaction Data: Records of all deposits, withdrawals, and gaming transactions, including the payment method used (such as JazzCash mobile number, Easypaisa account reference, or bank account details), transaction amounts in PKR, and timestamps.
• Gaming Activity Data: Records of games played, bets placed, odds accepted, wagers on cricket matches (including PSL and international fixtures), and game outcomes. This data is used for account management, dispute resolution, and responsible gaming monitoring.
• Technical and Device Data: IP address, browser type and version, operating system, device type, screen resolution, referring URL, and session duration. This data is collected automatically when you access 777up and is used for platform security, fraud prevention, and service improvement.
• Communications Data: Records of your correspondence with 777up customer support, including live chat transcripts and email exchanges, retained for quality assurance and dispute resolution purposes.
• Cookie and Tracking Data: Data collected via cookies and similar tracking technologies as described in Section 8 of this Policy.

4. Legal Basis and Purposes of Processing

777up processes your personal information on the following legal bases and for the following purposes:

• Contract performance: Processing necessary to operate your 777up account, execute PKR transactions, and deliver the gaming and betting services you have requested.
• Legal obligation: Processing required to comply with applicable KYC, AML, and data retention obligations, including verifying player identity and age (18+ requirement), reporting suspicious transactions, and maintaining regulatory records.
• Legitimate interests: Processing for fraud detection and prevention, platform security, responsible gaming monitoring, customer support, and analytics to improve 777up's services — where such processing does not override your fundamental rights.
• Consent: Where you have provided explicit consent for specific processing activities, such as receiving promotional communications about 777up offers, bonuses, or new game releases.

5. Payment Data and PKR Transaction Processing

777up processes PKR deposits and withdrawals through third-party payment service providers including JazzCash, Easypaisa, and banking partners (HBL, UBL, Meezan Bank, Bank Alfalah). When you make a deposit or withdrawal, your payment details are transmitted directly to the relevant payment processor using secure, encrypted connections. 777up retains transaction reference data (amounts, timestamps, payment method type) for account management and legal compliance purposes but does not store full payment account credentials on its own servers.

JazzCash and Easypaisa account numbers associated with your 777up transactions are stored in encrypted form and are used exclusively for processing your 777up deposits and withdrawals. They are not used for any other purpose and are not shared with parties outside of the payment processing chain.

6. Disclosure of Personal Information

777up does not sell, rent, or trade your personal information to third parties for marketing purposes. 777up may disclose your personal information in the following limited circumstances:

• Payment processors: JazzCash, Easypaisa, and other approved payment service providers, solely to the extent necessary to process your transactions.
• Identity verification providers: Third-party KYC and AML compliance service providers engaged to assist in verifying player identity documents and screening against watchlists.
• Game software providers: Limited technical data (such as session tokens and game round identifiers) is shared with third-party game studios to facilitate game delivery and resolve disputes.
• Regulatory and legal authorities: Where 777up is required by law, court order, or regulatory direction to disclose personal information. 777up will notify affected players of such disclosures where legally permissible.
• Fraud prevention agencies: Where there is a reasonable suspicion of fraud, money laundering, or other criminal activity connected to your 777up account.
• Business transfers: In the event of a merger, acquisition, or sale of substantially all of 777up's assets, player data may be transferred to the acquiring entity, subject to equivalent data protection commitments.

7. Data Retention

777up retains personal information for as long as your account is active and for a period thereafter as required by applicable legal, regulatory, and contractual obligations. The following general retention periods apply:

• Account registration and identity data: retained for the duration of the account plus a minimum of five (5) years following account closure, to comply with AML record-keeping requirements.
• Transaction records: retained for a minimum of five (5) years from the date of the transaction.
• Customer support communications: retained for three (3) years from the date of the last communication.
• Technical and device data: retained for up to twelve (12) months, after which it is anonymised or deleted.

Upon expiry of the applicable retention period, personal information is securely deleted or irreversibly anonymised.

8. Cookies and Tracking Technologies

777up uses cookies and similar technologies on the 777up.win platform. Cookies are small text files stored on your device that help the platform recognise your session, maintain your login state, and understand how you navigate the site. The categories of cookies used by 777up include:

• Strictly necessary cookies: Required for the platform to function, including session management, login authentication, and security features. These cannot be disabled without preventing use of the platform.
• Analytical cookies: Used to understand aggregate player behaviour on the platform — such as which game categories are most visited or where players encounter difficulties — to inform service improvements. This data is processed in anonymised or pseudonymised form.
• Preference cookies: Store your chosen settings such as language preference and display options to personalise your 777up experience across sessions.

You can manage or delete cookies through your browser settings. Note that disabling strictly necessary cookies will impair your ability to use the 777up platform. 777up does not use cookies to serve third-party advertising on behalf of external businesses.

9. Data Security

777up employs industry-standard technical and organisational security measures to protect your personal information against unauthorised access, disclosure, alteration, and destruction. These measures include SSL/TLS encryption for all data transmitted between your device and the 777up platform, encrypted storage of sensitive data including identity documents and payment references, access controls limiting internal access to personal data on a need-to-know basis, and regular security assessments of platform infrastructure.

While 777up takes data security seriously, no online platform can guarantee absolute security against all threats. Players are strongly encouraged to use strong, unique passwords for their 777up accounts and to enable two-factor authentication (2FA) via SMS to their registered Pakistani mobile number.

10. Your Rights

Subject to applicable data protection law and 777up's legal obligations, you have the following rights in relation to your personal information held by 777up:

• Right of access: You may request a copy of the personal information 777up holds about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal information.
• Right to erasure: You may request deletion of your personal information in certain circumstances, subject to 777up's legal retention obligations (particularly AML record-keeping requirements, which may prevent full deletion).
• Right to restriction: You may request that 777up restrict the processing of your personal information in certain circumstances while a query or complaint is resolved.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to complain: You have the right to lodge a complaint with the applicable data protection authority if you believe 777up has processed your personal information in violation of applicable law.

To exercise any of the above rights, please contact 777up at [email protected] (plain text — not a clickable link) with your request and sufficient information to verify your identity. 777up will respond to valid requests within 30 days.

11. Children and Age Verification

The 777up platform is strictly for adults aged 18 years or older. 777up does not knowingly collect personal information from individuals under the age of 18. If 777up becomes aware that an account holder is under 18, the account will be immediately suspended, all funds will be held pending investigation, and the matter will be handled in accordance with applicable legal requirements. Age verification is conducted as part of the KYC process for all 777up accounts.

12. Changes to This Policy

777up may update this Privacy Policy from time to time to reflect changes in legal requirements, platform features, or data processing practices. The effective date at the top of this Policy will be updated accordingly. For material changes, 777up will notify registered players via their account or via a prominent notice on the 777up.win platform. Continued use of the platform following notification of a material change constitutes acceptance of the updated Policy.

13. Contact Us

For privacy-related queries, data subject requests, or complaints regarding 777up's handling of your personal information, please contact:

Email: [email protected] (plain text — not a clickable link)
Website: 777up.win